“Social media has become the marketing tool for the 21st century and companies should exploit it fully if they are to survive.”
Is social media really the solution to all marketing problems?
Discuss.

• INTRODUCTION

For the introduction please write:
• the background as bellow
• the thesis statement as bellow
• outline the main points (make sure that the 3 main points will relate back to the THESIS STATEMENT through out the essay).

Background:
• Social media “umbrella term” (Ryan & Jones, 2009cited in Gülsoy, 2015, p.417)
• The growth of social media (Kaplan & Haenlein, 2010cited in Gülsoy, 2015, p.417)
o Also,a mass media vehicle (Rashtchy, Kessler, Bieber, Shindler, & Tzeng, 2007 cited in Mangold & Faulds, 2009, p. 360)

Thesis Statement:Using social media improves business performanceas a way to solve all marketing problems.

• Outline of the main points to be covered in the essay:

• BODY

1) Main point/topic:
Supporting points; evidence from sources:
2) Main point/topic:
Supporting points; evidence from sources:
3) Main point/topic:
Supporting points; evidence from sources:
**Please add more main point/topics and supporting points as needed.

• CONCLUSION

• Concluding point(s):
• Forward-looking comment (optional):

References(please don’t change or edit the references)
Deloitte, 2012. Four effects of Social media and Digital Marketing on Pricing. Belgium: Deloitte.
Gülsoy, T. Y., 2015. Does Social Media Marketing Improve Business Performance?. In: N. Ö. Takran, & R. Ylmaz, eds. 2015. Handbook of Research on Effective Advertising Strategies in the Social Media Age. USA: IGI Global. Ch.23, pp. 416-439.
Mangold, W. G., & Faulds, D. J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), pp. 357-365.

“Social media has become the marketing tool for the 21st century and companies should exploit it fully if they are to survive.”
Is social media really the solution to all marketing problems?
Discuss.

• INTRODUCTION

For the introduction please write:
• the background as bellow
• the thesis statement as bellow
• outline the main points (make sure that the 3 main points will relate back to the THESIS STATEMENT through out the essay).

Background:
• Social media “umbrella term” (Ryan & Jones, 2009cited in Gülsoy, 2015, p.417)
• The growth of social media (Kaplan & Haenlein, 2010cited in Gülsoy, 2015, p.417)
o Also,a mass media vehicle (Rashtchy, Kessler, Bieber, Shindler, & Tzeng, 2007 cited in Mangold & Faulds, 2009, p. 360)

Thesis Statement:Using social media improves business performanceas a way to solve all marketing problems.

• Outline of the main points to be covered in the essay:

• BODY

1) Main point/topic:
Supporting points; evidence from sources:
2) Main point/topic:
Supporting points; evidence from sources:
3) Main point/topic:
Supporting points; evidence from sources:
**Please add more main point/topics and supporting points as needed.

• CONCLUSION

• Concluding point(s):
• Forward-looking comment (optional):

References(please don’t change or edit the references)
Deloitte, 2012. Four effects of Social media and Digital Marketing on Pricing. Belgium: Deloitte.
Gülsoy, T. Y., 2015. Does Social Media Marketing Improve Business Performance?. In: N. Ö. Takran, & R. Ylmaz, eds. 2015. Handbook of Research on Effective Advertising Strategies in the Social Media Age. USA: IGI Global. Ch.23, pp. 416-439.
Mangold, W. G., & Faulds, D. J., 2009. Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), pp. 357-365.